Why Impresarios (Not Algorithms) Will Rule Web Video
According to a number of predictors, and my friends, 2011 is going to be the year of curated video. The old, algorithmic approach is out, and instead we’ll see audiences flocking to videos selected for your viewing pleasure by friends (in the case of Facebook) and experts (maybe even from YouTube).
Yes, it looks like “curation” is bound to be the first big buzzword of 2011. But when it comes to video, before there was curation there was programming. The kind that big network honchos would do… (continue reading AdAge.com)
(Source: adage.com)